Seventh Avenue
Brand Strategy and Logo Identity Design for a Private Equity Firm.
The Seventh Ave group wanted a brand identity that was modern, minimal, and polished.
The design uses clean lines along with a green and white color
palette to symbolize wealth and financial stability.
The 7th Ave group wanted a brand identity that was
modern, minimal, and polished. The design uses clean
lines along with a green and white colors palette to symbolize wealth and financial stability.
The number 7 was drawn into the word ‘AVE’ to give it depth.
The number 7 was drawn into the word ‘AVE’ to give it depth.
Lots of negative white space is used to make
the design stand out. The firm’s ad shines
even on this busy NYC street.
Lots of negative white space is used to make
the design stand out. The firm’s ad shines
even on this busy NYC street.
