I’m a senior logo designer with over 10 years of design experience and hundreds of successful brand identity projects completed. I design logos that are powerful and professional using an in-depth discovery process that matches your brand’s persona and market with the design. When we’re finished, you’ll have a logo that will take your brand’s visual identity to the next level.
What makes your company valuable? How does it stand out? How do your core values influence your brand’s style and voice? Clearly defining and redefining your brand identity will provide you with necessary tools for communication and growth.
Using a series of exercises, worksheets, and interviews, we’ll work together to create your company’s mission and core values statement and establish your organization’s unique positioning in the market through research and analysis. When we’re finished you’ll have new tools that will transform your business, foster growth, and open doors to new opportunities.
Brand guidelines ensure your new logo and brand identity are used congruently across all forms of media. I create clear guidelines so that designers and print shops can render your logo in proper colors, formats, and context.
Your business name needs to convey your brand’s values, story, and unique personality in a meaningful way while retaining flexibility. We’ll work together to create insightful names through a collaborative process that’s practical and fun.
A good tagline quickly communicates your company’s message and unique position. We’ll develop an impactful tagline that tells what your company’s all about and what sets it apart from the competition.
I build cutting-edge websites that are fast, SEO Friendly, and easily editable. I combine innovative design with clean code to create websites that are beautiful and well-built.
I build beautifully branded eCommerce websites that are designed to attract and convert visitors. With over ten years of designing product-based brands, I understand the complexities of eCommerce sites: content management systems, shipping software, and delivery options to product variables, lead times, and analytics. I build solutions that handle these challenges and create a great user experience so that your site visitors trust the company they are doing business with.
Packaging & Label Design
I design custom product packaging and labels that push creative boundaries. My designs are informed by an in-depth brand strategy process that uses competitor research to identify unique opportunities in the marketplace. The result: a growth-oriented package design that authentically represents your brand and increases ROI.
PRINT & DIGITAL DESIGN
I’ve been designing beautifully crafted print projects since 2009, and I love it! I work with some of the best printers in the industry. We’ll work together to choose the right materials and printing process for your project. And I’ll make sure your design is carefully poofed and approved before going to print.
• Business Cards
• Catalogs & Booklets
• Direct Mail
I design digital assets and marketing collateral that supports and promotes your brand from all angles. Whether it’s a simple graphic element or a detailed online brochure, I’ve got you covered.
“Extremely fast turnaround with professional taste in design. In-depth questions which really helped portray what we were looking for as a business. We will definitely hire Michelle again.”
—Jim & Jeniffer Shrewsbury, The Sophisticated Hillbilly
The Sophisticated Hillbilly
“Thanks so much Michelle!! We just wanted to say you did an amazing job and gave us exactly what we envisioned!! We are loving the new logo!!”
—Rachel Greenlee, Rachel Greenlee Photography
“I've gotten so much amazing feedback from the logo you designed for me. It's seriously really awesome! I'll be recommending you to everyone who needs work done!”
—Lorisse Garcia, EDIGD
PCC, CPC, ELI-MP
“Simple and thorough process! Loved the questionnaire and online edit/approval process! Quick turnaround. Love my new logo!”
—Tim Kelly, PWT
“Thank you very much for the excellent work and speed of completion on my logo! I will definitely recommend you to others and use you in the future. It's been an absolute pleasure working with you!”
—Jannette Sepwa, Actress/Producer/Director
“Michelle is seriously one of the most creative people I know. She takes your ideas, and transforms them into these wonderfully thoughtful pieces of art. A true artist—one of my fav people, I trust to her with every project I come across!”
—Nancy Gordon, Director of FBPDA
Director of FBPDA
“The FBPDA Board really likes the logo Michelle designed for us and we’ve gotten a lot of great feedback about it. She really understood our vision.”
—Brett Markowitz, Tampa Rejuvenation
“Michelle’s ability to listen & create effective designs makes her unique. She is always on time & flexible, something that’s hard to come by.”
— Christy Moore, Moore Joy Coaching
Moore Joy Coaching
“Michelle made the vision of what I wanted come to life in my logo and I am very proud of the way it looks and feels.”