Our Story

We’re an independent, family-owned branding agency founded in 2013 by husband-and-wife team Michelle Marin and Michael Bassolino. What began as a two-person studio is now a trusted partner to founders, fast-growing teams, and global brands.

We build brands with clarity and edge—strategy, identity, packaging, and digital experiences that move people and markets. Every project is hands-on, led by the people who built the agency and still do the work. We work with clients in every industry and sector.

We specialize in brand strategy and positioning, naming and messaging, logo and identity systems, packaging and product branding, websites and digital experiences, brand activation, and long-term brand management.

We work with businesses at every stage—startups ready to launch, small teams looking to grow, and established brands ready to evolve. What they all share: the need for a partner who can make sense of the chaos, align the vision, and deliver creative that actually works.

We stay intentionally small to stay sharp. No layers. No handoffs. No wasted time.

Go bigger. Stay smaller.
That’s how we work—and why it works.