VISUAL STRATEGY
Your brand is more than just your logo.
Visual Strategy defines your company’s outward appearance on all your marketing and branding materials.  Â
Visual Strategy Is…
WHO YOU ARE—HOW YOU LOOK—WHO LOOKS AT YOUVisual Strategy defines your company’s outward appearance on all your marketing and branding materials.  Â
Visual Strategy Is…
WHO YOU ARE—HOW YOU LOOK—WHO LOOKS AT YOUComprehensive Logo Design
Your logo will include absolutely everything  you’ll need. ✓3 Logo Concepts ✓Preliminary Sketches ✓ Main Logo mark ✓ Secondary Logo mark ✓ Favicon/Icon Logo ✓ Logos in reverse color ✓ Typography suite ✓ Primary & Secondary Brand Color Schemes
Branding Materials
We’ll analyze and assess your branding materials to see what needs to be replaced, improved upon, or added. Your branding materials include everything from letterhead and business cards, to t-shirts and vehicle wraps.
Marketing Materials
We’ll assess and strategize on what marketing materials need to be enhanced, done away with, or added. Your marketing materials include various touch points such as brochures, billboards, and proposals.
Logo Market Positioning
We’ll analyze your position in the market to see how you stack up against your competitors’ visual identity. We’ll create a logo identity that gives your company a competitive edge.
Target Market & Audiences
We’ll define your target audience and market—and ensure that your brand’s visual identity is in alignment with them.
Brand Persona & Visual Identity
Each brand has an Archetype (ie Nike is the “Hero”). We will discover your persona to ensure your brand’s personality matches its visual identity.
Visual Strategy Report
We create a visual strategy report so that your organization can reference it when creating new visual materials. Â
Style Guide
We’ll create a style guide which is a set of rules that define how, where, and what colors, fonts, and typography to use on your website, products, and marketing materials—so that your brand’s visual identity is cohesive. Your guide will include the colors and fonts used in your logo, as well as alternative typography and colors you can use as replacements.
