Logo Design + Brand Strategy
THE DISCOVERY PACKAGE
The main upgrade in this package is defining, refining, and discovering your Target & Future Audiences. We’ll work together to pinpoint current and missed opportunities in your market.
✓ Target & Future Audiences
✓2 ZOOM Strategy Meetings
✓ Values | Mission | Vision
✓ Employee Experience & Culture
✓ Brand Persona & Archetype
✓ Strategy Report
✓ 3 Logo Concepts
✓ 2 Rounds of Revisions
✓ 2 ZOOM Design Meetings
✓ Brand Style Guidelines
We develop impactful logos that will take your brand to the next level. Our senior logo designer will work closely with you to create an identity, your customers, and your employees will be proud of.
Why is your company valuable? How is it different? How do you translate your core values into design and voice? Defining and refining your brand identity will give you new tools for communication and growth.
At the center of every successful company is a simple value system. A system that, once articulated, can be harnessed and utilized in every decision your business makes. We’ll help you focus in on your core values and articulate them in a way that can be easily shared throughout your organization.
MISSION & VISION STATEMENTS
Your organization’s mission statement is a public-facing statement that reveals your purpose and commitment to your customers and the public. Your vision statement is a concise statement that summarizes your internal goals and aspirations for your business. We’ll help you craft your mission and vision so they are rooted in your company’s core values.
BRAND STRATEGY REPORT
We’ll deliver a brand strategy report (PDF) that encompasses a clear direction for your organization and the foundation on which it stands.
A thorough online questionnaire will guide you through a series of exercises—to gather valuable information about your company. We’ll have several strategy sessions to discover and define a clear brand strategy.
We’ll meet to review design inspiration ideas that will set the course for your brand’s identity. You’ll be presented with 3 logo concepts—and we’ll work together to revise your logo during a one-round revision process.