Logo Design + Brand Strategy
$ 5,000
Description
THE BLUE-CHIP PACKAGE
We’ll work together to identify your competitive strengths & weaknesses and discover your unique offerings and position in the market to improve your competitive edge. We’ll also define your target audiences and look for new audiences to include.
STRATEGY
✓ Competitive Strengths & Weaknesses
✓ Market Positioning
✓ Target & Future Audiences
✓ 2 ZOOM Strategy Meetings
✓ Values | Mission | Vision
✓ Employee Experience & Culture
✓ Brand Persona & Archetype
✓ Strategy Report
LOGO
✓ 3 Logo Concepts
✓ 2 Rounds of Revisions
✓ 2 ZOOM Design Meetings
✓ Brand Style Guidelines
COMPLETION
8 Weeks
Service Includes
LOGO DESIGN
We develop impactful logos that will take your brand to the next level. Our senior logo designer will work closely with you to create an identity, your customers, and your employees will be proud of.
BRAND DISCOVERY
Why is your company valuable? How is it different? How do you translate your core values into design and voice? Defining and refining your brand identity will give you new tools for communication and growth.
CORE VALUES
At the center of every successful company is a simple value system. A system that, once articulated, can be harnessed and utilized in every decision your business makes. We’ll help you focus in on your core values and articulate them in a way that can be easily shared throughout your organization.
MISSION & VISION STATEMENTS
Your organization’s mission statement is a public-facing statement that reveals your purpose and commitment to your customers and the public. Your vision statement is a concise statement that summarizes your internal goals and aspirations for your business. We’ll help you craft your mission and vision so they are rooted in your company’s core values.
BRAND STRATEGY REPORT
We’ll deliver a brand strategy report (PDF) that encompasses a clear direction for your organization and the foundation on which it stands.
PROCESS
Strategy Phase
We’ll meet to get an initial understanding of your company. You’ll be guided through a series of workshops that will uncover your brand’s core values, mission/vision statements, and target audiences. We’ll analyze your competitors to see where you stand in your industry.
Design Phase
Now that we have your strategy in place—and have discovered your brand’s style—we’ll meet to review design inspiration ideas that will set the course for your brand’s identity. You’ll be presented with 3 logo concepts—and we’ll work together to revise your logo during a two round revision process.
