Logo Design + Brand Strategy
$ 5,000
Description
THE FORBES LIST PACKAGE
The main upgrade in this package is discovering and creating your brand’s voice & tone. We’ll write messaging that communicates your brand’s unique voice and tone in a way that your audience can relate to.
STRATEGY
✓ Voice/Tone Discovery
✓ Voice/Tone Guidelines
✓ Unique Offerings Discovery
✓ Unique Offerings Messaging
✓ Competitive Strengths & Weaknesses
✓ Market Positioning
✓ Company Naming
✓ Target & Future Audiences
✓ 2 ZOOM Strategy Meetings
✓ Values | Mission | Vision
✓ Employee Experience & Culture
✓ Brand Persona & Archetype
✓ Strategy Report
LOGO
✓ 3 Logo Concepts
✓ 2 Rounds of Revisions
✓ 2 ZOOM Design Meetings
✓ Brand Style Guidelines
COMPLETION
12 Weeks
Service Includes
LOGO DESING
We develop impactful logos that will take your brand to the next level. Our senior logo designer will work closely with you to create an identity, your customers, and your employees will be proud of.
BRAND DISCOGERY
Why is your company valuable? How is it different? How do you translate your core values into design and voice? Defining and refining your brand identity will give you new tools for communication and growth.
CORE VALUES
At the center of every successful company is a simple value system. A system that, once articulated, can be harnessed and utilized in every decision your business makes. We’ll help you focus in on your core values and articulate them in a way that can be easily shared throughout your organization.
MISSION & VISION STATEMENTS
Your organization’s mission statement is a public-facing statement that reveals your purpose and commitment to your customers and the public. Your vision statement is a concise statement that summarizes your internal goals and aspirations for your business. We’ll help you craft your mission and vision so they are rooted in your company’s core values.
POSITIONING
We’ll work with you to determine how your brand fills a particular consumer need in a way that your competitors don’t.
TARGET AUDIENCES
In order to create a consistent approach to branded communication we will define the psychographic profiles of your audience groups. In other words, we will explore the wants, needs, fears, and motivations of your audience so that we can build brand tools that resonate with them.
BRAND CHARACTER
We will help you develop the character of your brand using archetype theory, research, and archetype-based exercises.
VOICE & TONE STYLE GUIDE
Consistency in voice and grammar is a vital aspect of branding. We will work with you to create a style guide that will give you and your employees a trusted resource for brand communication.
BRAND STRATEGY REPORT
We’ll deliver a brand strategy report (PDF) that encompasses a clear direction for your organization and the foundation on which it stands.
PROCESS
Strategy Phase
A thorough online questionnaire will guide you through a series of exercises—to gather valuable information about your company. We’ll have several strategy sessions to discover and define a clear brand strategy.
Design Phase
We’ll meet to review design inspiration ideas that will set the course for your brand’s identity. You’ll be presented with 3 logo concepts—and we’ll work together to revise your logo during a two-round revision process.
