Logo Identity + Brand Strategy
THE INSIGHT PACKAGE
Why is your company valuable? How is it different? How do you translate your core values , mission, and vision into design and voice? Defining and refining your brand identity will give you new tools for communication and growth.
✓ Values | Mission | Vision
✓ Employee Experience & Culture
✓ Strategy Report
✓ 2 ZOOM Strategy Meetings
✓ 3 Logo Concepts
✓ 2 Rounds of Revisions
✓ 2 ZOOM Design Meetings
✓ Brand Style Guidelines
We develop impactful logos that will take your brand to the next level. Our senior logo designer will work closely with you to create an identity, your customers, and your employees will be proud of.
Why is your company valuable? How is it different? How do you translate your core values into design and voice? Defining and refining your brand identity will give you new tools for communication and growth.
At the center of every successful company is a simple value system. A system that, once articulated, can be harnessed and utilized in every decision your business makes. We’ll help you focus in on your core values and articulate them in a way that can be easily shared throughout your organization.
MISSION & VISION STATEMENTS
Your organization’s mission statement is a public-facing statement that reveals your purpose and commitment to your customers and the public. Your vision statement is a concise statement that summarizes your internal goals and aspirations for your business. We’ll help you craft your mission and vision so they are rooted in your company’s core values.
BRAND STRATEGY REPORT
We’ll deliver a brand strategy report (PDF) that encompasses a clear direction for your organization and the foundation on which it stands.
1) Fill out an easy online questionnaire.
2) We’ll have a discovery meeting to complete your brand strategy.
3) After completing your brand strategy, we’ll meet to review 3 logo design concepts based on our discovery work.
4) You’ll get 2 rounds of design revisions.
5) You’ll receive downloadable logo files, both web, and print-ready.
During the discovery phase, you’ll be guided through a series of exercises to gather information about your business needs and those of your clients and customers. We’ll use this data as a roadmap to set a design direction for your project.
Once we’ve discovered your brand’s style, we’ll meet to review visual ideas and inspiration to set a course for the design. You’ll be presented with 3 logo concepts based on the initial design inspiration and we’ll work together to revise your chosen logo concept during a two-round revision process.