Logo Questionnaire - Michelle Marin

1Welcome

2Specs

3Style

4Samples

5Submit

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Project Notes
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Project Notes
Unfortunately, you currently have 0 Days Left to complete your questionnaire.

Your project is now past due and rendered inactive status and cancelled.

Your project is now past due and rendered inactive status and cancelled.

Below is a link to checkout and pay your reinstatement fee and restart your project.

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Welcome
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Geocoder
Address
Country Name
Your Name*
First Name* Last Name*
Email*
Phone*
Company Name*
Company Website (if you have one)
Company Instagram Page (if you have one)
In 1 sentence or less, what does your company do?*
What city are you located in?
Who is/are the main decision-maker(s) for this project?*
Who will be assigned as the final decision-maker?*
List the name of the final decision-maker.*
Email address of the final decision-maker.*

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Project Specs
Do you currently have a logo?*
Do you currently have a logo?*
Upload your existing logo here.
Max. file size: 50 MB.
What do you like about your existing logo?*
What do you not like about your existing logo?*
Anything you don't like about your existing logo?*
What elements in your existing logo do you want to keep?*
Logo Name
What's the exact name/wording for your logo?*
How do you prefer your logo name to be written?*
Do you want emphasis on one word over another?*
What's the meaning behind your company's name?*
What word(s) do you want emphasis on?*
Logo Tagline
Do you have a tagline?*
Would you like it stated along side your logo?*
What is your tagline?*
How do you prefer your tagline to be written?*
Logo Trademark
Will you be trademarking this logo?*
Will you be needing SM or TM next to your logo?*
Foundations
What's your company's values?*
What's your company's mission statement?*
What's your company's vision statement?*
What's your company's culture?*
Brand Archetypes
Brand archetype definition
- A brand archetype is a representation of your brand as a persona based on Carl Jung's 12 archetype framework.
- Archetypes are the heartbeat of a brand because they convey a meaning and brand narrative that makes customers relate to your brand as if it was alive.
Breakdown of brand archetypes:
- The Creator craves innovation. They're bold, creative, and aren't afraid to try new things.
- The Innocent craves safety and looks at things from a glass half full. The main themes for this archetype are happiness, trust, and purity.
- The Sage craves understanding. For them, the pursuit of knowledge is the priority.
- The Explorer craves freedom. With this archetype, it's all about what's daring and exciting. Think of outdoor and adventure brands.
- The Outlaw craves liberation. They believe in the saying, "Rules are made to be broken."
- The Magician craves transformation. They're dreamers who believe anything can happen.
- The Hero craves mastery. They don't back down from a challenge and display courage, honesty, and bravery.
- The Lover craves intimacy and focuses heavily on the senses.
- The Jester craves enjoyment. They bring the fun to the party every time, and they're not afraid of a little mischief.
- The Everyman craves belonging. They are warm, friendly, and humble.
- The Caregiver craves service. The main theme of this archetype is altruism.
- The Ruler craves control. They value organization, power, and status.
What's your primary brand archetype?*
Why does this archetype resonate with you?*
What's your secondary brand archetype?*
Why does this archetype resonate with you?*
Brand Values
List 5 adjectives that best describe your company.*
How would you describe your target audience?*
List websites of your competitors here:*
What sets you apart from your competitor(s)?*
Target Audiences
Target Audience definition
- Target audience segmentation is the process of grouping people based on shared characteristics.
- These groups, or audience segments, can be used to create a more targeted and tailored messaging and offering that resonate with your target audiences.
How many target audience(s) do you have?*
Audience #1
Give your audience a name:*
What services/products do you offer them?*
Describe your audience's demographic*
Describe your audience's personality*
Audience #2
Give your audience a name:*
What services/products do you offer them?*
Describe your audience's demographic*
Describe your audience's personality*
Audience #3
Give your audience a name:*
What services/products do you offer them?*
Describe your audience's demographic*
Describe your audience's personality*
Audience #4
Give your audience a name:*
What services/products do you offer them?*
Describe your audience's demographic*
Describe your audience's personality*
Audience #5
Give your audience a name:*
What services/products do you offer them?*
Describe your audience's demographic*
Describe your audience's personality*
Audience Analysis
Are you targeting any audience(s) that your competitors aren't?*
Which audiences (refer to the ones you created)?*
How does that effect your position in the market?*
Would it be valuable to conduct research to identity such audiences?*
What’s stopping you and how could you resolve any barriers?*
Competitor Audience Analysis
Are there any audience(s) that your competitors are targeting that you’re not?*
What audience(s) are your competitors targeting that you are not?*
Could targeting these audience(s) have a positive impact on your position int the market?*
What’s stopping you and how could you resolve any barriers?*
Would it be valuable to conduct research to identity such audiences?*
What’s stopping you and how could you resolve any barriers?*
Untapped Audience Analysis
Are you aware of any untapped audiences that you could be targeting that you nor your competitors are not?*
What untapped audience(s) and demographic(s) could you be targeting?*
Would targeting these untapped audiences have a positive impact?*
What’s stopping you and how could you resolve any barriers?*
Could conducting market research to identify any untapped audiences be helpful?*
What’s stopping you and how could you resolve any barriers?*
Broadening Your Audience
Is your audience is too narrow, thus negatively impacting your company?*
What audience’s (and demographics) could you add to broaden your reach?*
Would adding these new audiences have a positive impact?*
What’s stopping you from reaching this audience and how could you resolve any barriers?*
Could conducting research to see if broadening your audiences be helpful?*
What’s stopping you and how could you resolve any barriers?*
Narrowing Your Audience
Is your audience is too broad, thus negatively impacting your company?*
What audience(s) can you exclude to narrow your reach?*
Would removing these audiences have a positive impact?*
What’s stopping you from removing this audience and how could you resolve any barriers?*
Could conducting research to see if narrowing your audiences be helpful?*
What’s stopping you and how could you resolve any barriers?*
Top Competitors
Competitor Analysis
- Who are your top 3 competitors?
- From 1—3 below, rank in the order of the most competitive to least
1. Competitor Name (most competitive)*
1. Competitor Website*
2. Competitor Name (2nd most competitive)*
2. Competitor Website*
3. Competitor Name (3rd most competitive)*
3. Competitor Website*
Competitor Verification
Have you done research that verifies your top competitors?*
What type of research and when was this conducted?*
Could conducting such research have a positive impact?*
What’s stopping you from conducting research?*
Competitor Research
Are you aware of research that you could/should be doing to identify, compare and contrast new competitors (existing or new)?*
What type of research and what’s stopping you?*
Could conducting competitor research have a positive impact?*
What’s stopping you from conducting research?*
Market Leaders
Market Leaders Analysis
- Who is the market leader in your industry?
Market Leader Name*
Market Leader Website*
Why are they the market leaders?*
Emulation
Emulation Defintion
- What organization(s) would you like to emulate?
- These can be competitors, but don't have to be.
Is there an organization or competitor that you emulate (or would like to)?*
Company Name
Company Website Link*
Why do you or would like to emulate them?*
Positioning, Unique Offers & Messaging
Positioning & Unique
- Brand positioning is the process of positioning your brand in the mind of your customers.
- This strategy allows a company to differentiate itself from competitors.
- This differentiation helps a business increase brand awareness, communicate value, and justify pricing.
- Effective brand positioning happens when a brand is perceived as favorable, valuable, and credible to the consumer.
- The sum of those three becomes unique to your business, and as a result, your customers carve out a place for you in their minds. 
Messaging
- Messaging represents how a brand communicates to its customers and highlights the value of its products
- “Messages” refer to not only the actual words and phrases used by a brand in advertising but also feelings and emotions associated with what they say.
- This differentiation helps a business increase brand awareness, communicate value, and justify pricing.
- Messaging covers both a brand’s literal language and the subtext of their ads.
- Your approach to messaging impacts pretty much every corner of your business.
- Messaging can include: social media posts, Promotional copy, Website copy, Email campaigns, Calls-to-action. 
Do you offer services/products that your competitor doesn't?*
What are those services/products?*
Does offering these services/products benefit your customers and/or give you a competitive edge?*
How does this benefit your customers and/or give you a competitive edge?*
Are your customers aware of your unique offering/benefits?*
Does your current messaging reflect this?*
What is the copy used to communicate that messaging?*
Based your values, mission, archetype and audiences—write a rough draft of the messaging you could use to communicate the benefits of your unique offerings.*
Which strategy path makes the most sense?*
Which service(s)/product(s) makes sense to eliminate?*
What’s stopping you and how could you resolve any barriers?*
What can you do to improve and implement these services/products?*
Based on your values, mission, archetype and audiences—write a rough draft of the messaging you could use to communicate the benefits of your improved unique offerings.*
Would conducting research to compare your competitors’ offerings be helpful?*
What type of research would be beneficial?*
Summarize Messaging
Summarize the below from the answers above.
Here’s Who We Are*
Here’s What We Do*
Here’s Who We Do It For*
Here’s How We Do It*
Here’s How We Do it Better*
Your Competitors Uniques
Are there services/products your competitor(s) offer that you don’t?*
What are those services/products?*
Does omitting these services/products negatively impact your position in the market?*
How does omitting these services/products negatively impact you?*
What’s stopping you from adding these services/products?*
Would conducting research to compare your competitors’ offerings be beneficial?*
What type of research would be the most beneficial?*
You vs Them
Are there services/products that both you and your competitor offer?*
What are those services/products?*
Do you offer superior services/products?*
How are your services/products superior?*
Are your customers aware of this?*
Based on your values, mission, archetype—does your current messaging reflect this?*
What is the copy used to communicate that messaging?*
Based your values, mission, archetype and audiences—write a rough draft of the messaging you could use to communicate the benefits of your unique offerings.*
Would conducting research to contrast you and your competitors’ offerings be beneficial?*
What type of research would be the most beneficial?*

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Logo Samples
✏️ A few notes below before you start...
- Upload 5 sample logos that represent the type of logo or elements of a logo you'd like.
- Do not upload the same image twice.
- The sample logos should be similar in style, theme, and energy.
- This establishes a clear, focused direction for your logo design.
- Also, please do not upload artwork or photographs.
- Artwork/photos won't translate well into a design concept.
Descriptions
- Do not copy and paste the same description twice.
- Do not give generic or vague descriptions like "i like it," "looks cool," etc.
- Do tell me specifically what you like about each image.
- Do tell me if there's anything about each sample you don't like.
- ie. "I like the font in this sample. However, I don't like the use of color."
Descriptions
- Do not copy and paste the same description twice.
- Do not give generic or vague descriptions like "i like it," "looks cool," etc.
- Do tell me specifically what you like about each image.
- Do tell me if there's anything about each sample you don't like.
- ie. "I like the font in this sample. However, I don't like the use of colour."
Examples
- "We like the black & white color"
- "We like the curved words"
- "We like the simplicity in the head"
- "We like the black & white colour"
- "We like the curved words"
- "We like the simplicity in the head"
- Final Logo
Logo Samples Upload
- You’re doing great…last step!
- Don’t be shy —show us your ideas—it doesn’t need to be perfect.
Logo #1*
Max. file size: 50 MB.
What do you like about Logo #1?*
Logo #2*
Max. file size: 50 MB.
What do you like about Logo #2?*
Logo #3*
Max. file size: 50 MB.
What do you like about Logo #3?*
Logo #4*
Max. file size: 50 MB.
What do you like about Logo #4?*
Logo #5*
Max. file size: 50 MB.
What do you like about Logo #5?*
Which logo is your favorite?*

Save and Continue Later

Project Notes

Project Notes

Welcome

Project Specs

Logo Name

Logo Tagline

Logo Trademark

Foundations

Brand Archetypes

Brand Values

Target Audiences

Audience #1

Audience #2

Audience #3

Audience #4

Audience #5

Audience Analysis

Competitor Audience Analysis

Untapped Audience Analysis

Broadening Your Audience

Narrowing Your Audience

Top Competitors

Competitor Verification

Competitor Research

Market Leaders

Emulation

Positioning, Unique Offers & Messaging

Summarize Messaging

Your Competitors Uniques

You vs Them

Logo Style

Shapes & Elements

Logo Imagery

Colors to Explore

Colours to Explore

Specific Colors

Specific Colours

Font Style

Serif Fonts

San-Serif Fonts

Script Fonts

Logo Samples

Descriptions

Descriptions

Examples

Logo Samples Upload

Awesome!

Awesome!

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