Logo Questionnaire - Michelle Marin

1Welcome

2Specs

3Style

4Samples

5Submit

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Project Notes
Unfortunately, you currently have 0 Days Left to complete your questionnaire.

Your project is now past due and rendered inactive status and cancelled.

Your project is now past due and rendered inactive status and cancelled.

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Welcome
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Geocoder
Address
Country Name
Your Name*
First Name* Last Name*
Email*
Phone*
Company Name*
Company Website (if you have one)
Company Instagram Page (if you have one)
In 1 sentence or less, what does your company do?*
What city are you located in?
Who is/are the main decision-maker(s) for this project?*
Who will be assigned as the final decision-maker?*
List the name of the final decision-maker.*
Email address of the final decision-maker.*

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Project Specs
Do you currently have a logo?*
Do you currently have a logo?*
Upload your existing logo here.
Drop files here or

Max. file size: 50 MB, Max. files: 1.
What do you like about your existing logo?*
What do you not like about your existing logo?*
Anything you don't like about your existing logo?*
What elements in your existing logo do you want to keep?*
Logo Name
What's the exact name/wording for your logo?*
How do you prefer your logo name to be written?*
Do you want emphasis on one word over another?*
What's the meaning behind your company's name?*
What word(s) do you want emphasis on?*
Logo Tagline
Do you have a tagline?*
Would you like it stated along side your logo?*
What is your tagline?*
How do you prefer your tagline to be written?*
Logo Trademark
Will you be trademarking this logo?*
Will you be needing SM or TM next to your logo?*
Foundations
What's your company's values?*
What's your company's mission statement?*
What's your company's vision statement?*
What's your employee culture?*
Brand Archetypes
Brand archetype definition
- A brand archetype is a representation of your brand as a persona based on Carl Jung's 12 archetype framework.
- Archetypes are the heartbeat of a brand because they convey a meaning and brand narrative that makes customers relate to your brand as if it was alive.
Breakdown of brand archetypes:
- The Creator craves innovation. They're bold, creative, and aren't afraid to try new things.
- The Innocent craves safety and looks at things from a glass half full. The main themes for this archetype are happiness, trust, and purity.
- The Sage craves understanding. For them, the pursuit of knowledge is the priority.
- The Explorer craves freedom. With this archetype, it's all about what's daring and exciting. Think of outdoor and adventure brands.
- The Outlaw craves liberation. They believe in the saying, "Rules are made to be broken."
- The Magician craves transformation. They're dreamers who believe anything can happen.
- The Hero craves mastery. They don't back down from a challenge and display courage, honesty, and bravery.
- The Lover craves intimacy and focuses heavily on the senses.
- The Jester craves enjoyment. They bring the fun to the party every time, and they're not afraid of a little mischief.
- The Everyman craves belonging. They are warm, friendly, and humble.
- The Caregiver craves service. The main theme of this archetype is altruism.
- The Ruler craves control. They value organization, power, and status.
What's your primary brand archetype?*
Why does this archetype resonate with you?*
What's your secondary brand archetype?*
Why does this archetype resonate with you?*
Brand Values
List 5 adjectives that best describe your company.*
How would you describe your target audience?*
List websites of your competitors here:*
What sets you apart from your competitor(s)?*
Target Audiences
Target Audience definition
- Target audience segmentation is the process of grouping people based on shared characteristics.
- These groups, or audience segments, can be used to create a more targeted and tailored messaging and offering that resonate with your target audiences.
How many target audience(s) do you have?*
Target Audiences
Target Audience definition
- Target audience segmentation is the process of grouping people based on shared characteristics.
- These groups, or audience segments, can be used to create a more targeted and tailored messaging and offering that resonate with your target audiences.
How many target audience groups do you have?*
Audience #1
Give your audience a name:*
What services/products do you offer them?*
Describe your audience's demographic*
Describe your audience's personality*
Audience #2
Give your audience a name:*
What services/products do you offer them?*
Describe your audience's demographic*
Describe your audience's personality*
Audience #3
Give your audience a name:*
What services/products do you offer them?*
Describe your audience's demographic*
Describe your audience's personality*
Audience #4
Give your audience a name:*
What services/products do you offer them?*
Describe your audience's demographic*
Describe your audience's personality*
Audience #5
Give your audience a name:*
What services/products do you offer them?*
Describe your audience's demographic*
Describe your audience's personality*
Audience Analysis
Are you targeting any audience(s) that your competitors aren't?*
Which audiences (refer to the ones you created)?*
How does that effect your position in the market?*
Would it be valuable to conduct research to identity such audiences?*
What’s stopping you and how could you resolve any barriers?*
Competitor Audience Analysis
Are there any audience(s) that your competitors are targeting that you’re not?*
What audience(s) are your competitors targeting that you are not?*
Could targeting these audience(s) have a positive impact on your position int the market?*
What’s stopping you and how could you resolve any barriers?*
Would it be valuable to conduct research to identity such audiences?*
What’s stopping you and how could you resolve any barriers?*
Untapped Audience Analysis
Are you aware of any untapped audiences that you could be targeting that you nor your competitors are not?*
What untapped audience(s) and demographic(s) could you be targeting?*
Would targeting these untapped audiences have a positive impact?*
What’s stopping you and how could you resolve any barriers?*
Could conducting market research to identify any untapped audiences be helpful?*
What’s stopping you and how could you resolve any barriers?*
Broadening Your Audience
Is your audience is too narrow, thus negatively impacting your company?*
What audience’s (and demographics) could you add to broaden your reach?*
Would adding these new audiences have a positive impact?*
What’s stopping you from reaching this audience and how could you resolve any barriers?*
Could conducting research to see if broadening your audiences be helpful?*
What’s stopping you and how could you resolve any barriers?*
Narrowing Your Audience
Is your audience is too broad, thus negatively impacting your company?*
What audience(s) can you exclude to narrow your reach?*
Would removing these audiences have a positive impact?*
What’s stopping you from removing this audience and how could you resolve any barriers?*
Could conducting research to see if narrowing your audiences be helpful?*
What’s stopping you and how could you resolve any barriers?*
Top Competitors
Competitor Analysis
- Who are your top 3 competitors?
- From 1—3 below, rank in the order of the most competitive to least
1. Competitor Name (most competitive)*
1. Competitor Website*
2. Competitor Name (2nd most competitive)*
2. Competitor Website*
3. Competitor Name (3rd most competitive)*
3. Competitor Website*
Competitor Verification
Have you done research that verifies your top competitors?*
What type of research and when was this conducted?*
Could conducting such research have a positive impact?*
What’s stopping you from conducting research?*
Competitor Research
Are you aware of research that you could/should be doing to identify, compare and contrast new competitors (existing or new)?*
What type of research and what’s stopping you?*
Could conducting competitor research have a positive impact?*
What’s stopping you from conducting research?*
Market Leaders
Market Leaders Analysis
- Who is the market leader in your industry?
Market Leader Name*
Market Leader Website*
Why are they the market leaders?*
Emulation
Emulation Defintion
- What organization(s) would you like to emulate?
- These can be competitors, but don't have to be.
Is there an organization or competitor that you emulate (or would like to)?*
Company Name
Company Website Link*
Why do you or would like to emulate them?*
Positioning, Unique Offers & Messaging
Positioning & Unique
- Brand positioning is the process of positioning your brand in the mind of your customers.
- This strategy allows a company to differentiate itself from competitors.
- This differentiation helps a business increase brand awareness, communicate value, and justify pricing.
- Effective brand positioning happens when a brand is perceived as favorable, valuable, and credible to the consumer.
- The sum of those three becomes unique to your business, and as a result, your customers carve out a place for you in their minds. 
Messaging
- Messaging represents how a brand communicates to its customers and highlights the value of its products
- “Messages” refer to not only the actual words and phrases used by a brand in advertising but also feelings and emotions associated with what they say.
- This differentiation helps a business increase brand awareness, communicate value, and justify pricing.
- Messaging covers both a brand’s literal language and the subtext of their ads.
- Your approach to messaging impacts pretty much every corner of your business.
- Messaging can include: social media posts, Promotional copy, Website copy, Email campaigns, Calls-to-action. 
Do you offer services/products that your competitor doesn't?*
What are those services/products?*
Does offering these services/products benefit your customers and/or give you a competitive edge?*
How does this benefit your customers and/or give you a competitive edge?*
Are your customers aware of your unique offering/benefits?*
Does your current messaging reflect this?*
What is the copy used to communicate that messaging?*
Based your values, mission, archetype and audiences—write a rough draft of the messaging you could use to communicate the benefits of your unique offerings.*
Which strategy path makes the most sense?*
Which service(s)/product(s) makes sense to eliminate?*
What’s stopping you and how could you resolve any barriers?*
What can you do to improve and implement these services/products?*
Based on your values, mission, archetype and audiences—write a rough draft of the messaging you could use to communicate the benefits of your improved unique offerings.*
Would conducting research to compare your competitors’ offerings be helpful?*
What type of research would be beneficial?*
Summarize Messaging
Summarize the below from the answers above.
Here’s Who We Are*
Here’s What We Do*
Here’s Who We Do It For*
Here’s How We Do It*
Here’s How We Do it Better*
Your Competitors Uniques
Are there services/products your competitor(s) offer that you don’t?*
What are those services/products?*
Does omitting these services/products negatively impact your position in the market?*
How does omitting these services/products negatively impact you?*
What’s stopping you from adding these services/products?*
Would conducting research to compare your competitors’ offerings be beneficial?*
What type of research would be the most beneficial?*
You vs Them
Are there services/products that both you and your competitor offer?*
What are those services/products?*
Do you offer superior services/products?*
How are your services/products superior?*
Are your customers aware of this?*
Based on your values, mission, archetype—does your current messaging reflect this?*
What is the copy used to communicate that messaging?*
Based your values, mission, archetype and audiences—write a rough draft of the messaging you could use to communicate the benefits of your unique offerings.*
Would conducting research to contrast you and your competitors’ offerings be beneficial?*
What type of research would be the most beneficial?*

Save and Continue Later

Logo Samples
✏️ A few notes below before you start...
- Upload 5 sample logos that represent the type of logo or elements of a logo you'd like.
- Do not upload the same image twice.
- The sample logos should be similar in style, theme, and energy.
- This establishes a clear, focused direction for your logo design.
- Also, please do not upload artwork or photographs.
- Artwork/photos won't translate well into a design concept.
Descriptions
- Do not copy and paste the same description twice.
- Do not give generic or vague descriptions like "i like it," "looks cool," etc.
- Do tell me specifically what you like about each image.
- Do tell me if there's anything about each sample you don't like.
- ie. "I like the font in this sample. However, I don't like the use of color."
Descriptions
- Do not copy and paste the same description twice.
- Do not give generic or vague descriptions like "i like it," "looks cool," etc.
- Do tell me specifically what you like about each image.
- Do tell me if there's anything about each sample you don't like.
- ie. "I like the font in this sample. However, I don't like the use of colour."
Examples
- "We like the black & white color"
- "We like the curved words"
- "We like the simplicity in the head"
- "We like the black & white colour"
- "We like the curved words"
- "We like the simplicity in the head"
- Final Logo
Logo Samples Upload
- You’re doing great…last step!
- Don’t be shy —show us your ideas—it doesn’t need to be perfect.
Logo #1*
Drop files here or

Max. file size: 50 MB, Max. files: 1.
What do you like about Logo #1?*
Logo #2*
Drop files here or

Max. file size: 50 MB, Max. files: 1.
What do you like about Logo #2?*
Logo #3*
Drop files here or

Max. file size: 50 MB, Max. files: 1.
What do you like about Logo #3?*
Logo #4 (optional)
Drop files here or

Max. file size: 50 MB, Max. files: 1.
What do you like about Logo #4? (optional)
Logo #5 (optional)
Drop files here or

Max. file size: 50 MB, Max. files: 1.
What do you like about Logo #5? (optional)
Which logo is your favorite?*

Save and Continue Later

Project Notes

Project Notes

Welcome

Project Specs

Logo Name

Logo Tagline

Logo Trademark

Foundations

Brand Archetypes

Brand Values

Target Audiences

Target Audiences

Audience #1

Audience #2

Audience #3

Audience #4

Audience #5

Audience Analysis

Competitor Audience Analysis

Untapped Audience Analysis

Broadening Your Audience

Narrowing Your Audience

Top Competitors

Competitor Verification

Competitor Research

Market Leaders

Emulation

Positioning, Unique Offers & Messaging

Summarize Messaging

Your Competitors Uniques

You vs Them

Logo Style

Shapes & Elements

Logo Imagery

What to Avoid

Colors to Explore

Colours to Explore

Specific Colors

Specific Colours

Font Style

Serif Fonts

San-Serif Fonts

Script Fonts

Logo Samples

Descriptions

Descriptions

Examples

Logo Samples Upload

Awesome!

Awesome!

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