BRAND STRATEGY
The work beneath the work.
Brand strategy establishes (or revises) your mission, values, and vision. It analyzes your position in the market, identifies your competitive strengths and weaknesses, and implements a plan to capitalize on your strengths and overcome your weaknesses. Strategy discovers your target market and audience, and creates messaging that speaks to them in a voice and tone that is authentic to your brand.
Brand strategy is: WHO YOU ARE, WHAT YOU DO, WHO YOU DO IT FOR, AND HOW YOU DO IT BETTER.
What Strategy Looks Like
What Strategy Looks Like
Mission, Vision, & Values
Your Vision, Mission, and Values are your foundation statements. They’re more than just a few catchy phrases. They’re your truth, meaning, and purpose. We’ll help you develop statements that are authentic to your brand.
Employee Culture
Let your employees know where, why, and how they fit in. We’ll develop “employee culture” and “come work with us” statements that you can display on your careers page, in your employee handbook, post on job listing platforms, and hang in the breakroom to boost morale.
Competitor Analysis & Market position
We’ll analyze your position in the market to see how you stack up against the competition. We’ll discover your strengths and weaknesses and come up with a plan of action to give you a competitive edge.
Target Market & Audiences
We’ll help you define your target audience and market through a series of workshops. This will ensure that your marketing efforts and resources are being channeled in the right direction. We’ll also identify untapped audiences that you can target to grow your company.
Brand Persona
Each brand has an Archetype (ie Nike is the “Hero”). We’ll guide you through exercises to discover yours. This will ensure that your brand’s personality matches your Mission, Vision, and Values—and that it’s relatable to your market and audiences.
Messaging Voice & Tone
Messaging is the words you use to communicate to your audience. It’s important that your voice and tone (the way you speak to your customers and clients) is consistent across all channels (website, emails, brochures etc)—and matches your brand’s persona. We’ll help you come up with messaging guidelines that anyone in your organization can reference when writing.
URL Name Selection
We find clear, available domain names that match your brand and are easy to remember.
Company Naming
We research your market, define your brand tone, generate name options, and test for clarity and memorability.
Big Brand Bold Statement
A positioning line that brings the essentials into focus: who you are, what you do, who you do it for, and how you do it better. Clear. Internal. Foundational.
Brand Story / Narrative
A short-form narrative that captures your brand’s reason for being—why now, why you, and what makes it matter. Designed for pitch decks, websites, and onboarding.
