Brand Identity Questionnaire 1Welcome2Specs3Style4Samples5Submit WelcomeYour Name* First Name* Last Name* Email* Your Email* Confirm Email* Phone*Time Zone*Select most applicable...Eastern TimeCentral TimeMountain TimeArizona TimePacific TimeCompany Name*Company Website (if you have one)In 1 sentence or less, what does your company do?*ie. What services or products does your business provide?What Geographic Markets do you service?*Who is/are the main decision-maker(s) for this project?*Select most applicable...Just me.Myself and one other.Myself and two others.Myself and more than two other members.Who will be assigned as the final decision-maker?*In case there's competing/conflicting opinions on the design, who will be the final decision-maker? Ideally, the person in your group who's the most qualified to represent the team and provide design feedback.Select most applicable...Myself.Someone else on my team.List the name of the final decision-maker.*Email address of the final decision-maker.* Project SpecsWhat prompted this project? What's your desired outcome?*What have you tried in the past with your branding design?*How do potentional customers find you?*What applications will you use the logo on?*Re-designDo you currently have a logo?*Select most applicable...Yes, this is a re-designNo, first time getting a logoUpload your existing logo here.*Max. file size: 50 MB.What do you like about your existing logo?*What do you not like about your existing logo?*What elements in your existing logo do you want to keep?*Your CompetitorsWho is/are your main competitor(s)?*Provide link(s) to your competitor(s) sitesWhat are your competitors doing well?*Put yourself in the shoes of a customer and try to discover what your competitors strengths are without bias.What are your competitors not doing well?*Now look at your competitors critically this time. Discern what their weaknesses are.What do you offer that your competitors do not?*ie. Why do clients choose you over your competition.How do you provide this better than the competition does?*Your Ideal ClientWhat gender does your ideal client tend to be?*Select most applicable...MaleFemaleEqual Male/FemaleWhat age range is your ideal client?*Select most applicable...Under 1818-2425-3435-4445-5455-6465 or AboveI'd like to enter a custom age rangeMinimum Age*Maximum Age*What marital status is your ideal client?*Select most applicable...SingleMarriedDivorcedWidowedA mixture of the aboveWhat's your ideal client's yearly household income?*Select most applicable...Less than $20,000$20,000-$34,999$35,000-$49,999$50,000-$74,999$75,000-$99,999$100,000-$149,999$150,000-$199,999$200,000 and upI'd like to enter a custom income rangeMinimum Yearly Household Income*Maximum Yearly Household Income*Where are your clients' located?*How else would you describe your ideal client?*Logo NameWhat's the exact name/wording for your logo?*How do you prefer your logo name to be written?*Select most applicable...I prefer my logo name to be in "ALL CAPS"I prefer my logo name to be in "all lowercase"I prefer my logo name to be in "Title Case"I have no preferenceDo you want emphasis on one word over another?*Select most applicable...YesNoWhat word(s) do you want emphasis on?*Logo TaglineDo you have a tagline?*Select most applicable...YesNoWould you like it stated along side your logo?*Select most applicable...YesNoWhat is your tagline?*How do you prefer your tagline to be written?*Select most applicable...I prefer my tagline to be in "ALL CAPS"I prefer my tagline to be in "all lowercase"I prefer my tagline to be in "Title Case"I have no preferenceLogo TrademarkWill you be trademarking this logo?*Describe your preference so I know what appropriate symbol needs to be placed next to the final logo, if needed.Select most applicable...YesNoWill you be needing SM or TM next to your logo?*Select most applicable...SM (Service Mark)TM (Trade Mark)Brand ValuesWhat's the meaning behind your company's name?*ie. How did your company arrive at this name? Why did you choose this name for the business?What's the story behind your brand?*ie. How and why did your company get started? What's your company's purpose?What makes your business unique?*ie. What sets you apart from the crowd? What positive personality traits distinguish you?What's your company's top 3-5 core values?*Core values are the heart of your company. Each value works together to make collective value system that drives decision making and culture in your business.What's your company's mission?*Your mission statement should answer what your company does, how it does it, who it does it for, and what value it brings. It should be authentic and rooted in your core values.What's your company's vision?*Your vision summarizes your company’s internal goals. A clear vision inspires teams and helps them see where they are going and how they can help get there.Brand AttributesMy logo should be...*Select most applicable...YoungMatureNone of theseMy logo should be...*Select most applicable...ModernClassicNone of theseMy logo should be...*Select most applicable...LuxuryEconomicNone of theseMy logo should be...*Select most applicable...PlayfulSeriousNone of theseMy logo should be...*Select most applicable...LoadQuietNone of theseMy logo should be...*Select most applicable...SimpleComplexNone of theseMy logo should be...*Select most applicable...SubtleObviousNone of theseMy logo should be...*Select most applicable...MasculineFeminineNone of theseMy logo should be...*Select most applicable...AbstractLiteralNone of theseMy logo should be...*Select most applicable...GeometricOrganicNone of these Logo StyleWhich logo style do you prefer?* Word Mark Pictoral Mark Combination Mark Abstract Mark Letter Mark Emblem Badge Character Any additional notes on logo styles?Logo ImageryWhat shape/element would you like to explore in your logo? Circle Square Diamond Triangle Hexagon Shield Icon Nature/Organic What specific imagery would you like to explore?*Anything that you want to completely avoid in your logo?*Colors to ExplorePick up to three colors you'd like the designer to explore.* Yellow Orange Red Purple Blue Green Brown Beige White Gray Black Specific ColorsWhat specific colors would you like for your logo? I prefer to...*Select most applicable...Use color picker to select my colorUpload an image/images of my colorSelect your color* Upload your color*Max. file size: 50 MB.Select your color Upload your colorMax. file size: 50 MB.Select your color Upload your colorMax. file size: 50 MB.Any additional notes on color?Font StylePick up to 2 font style(s) you'd like the designer to explore.* Serif Sans-Serif Script Serif FontsPick up to 3 "Serif" fonts* Old Style Transitional Modern Slab Modern-Slab Beveled Geometric Humanist Versatile Any additional notes on your fonts?San-Serif FontsPick up to 3 "Sans-Serif" fonts.* Traditional Classic Humanist Geometric Square Rounded Gothic Modern Condensed Any additional notes on your fonts?Script FontsPick up to 3 "Script" fonts.* Formal Dashing Brush Rustic Casual Monoline Elegant Handwritten Dainty Any additional notes on your fonts? Logo Samples✏️ A few notes below before you start... Upload 5 sample logos that represent the type of logo or elements of a logo you'd like. Please upload 5 unique logo samples. The sample logos should be similar in style, theme, and energy. This establishes a clear, focused direction for your logo design. Descriptions Please tell me specifically what you like about each image. Avoid using vague descriptions like "looks cool," etc. Avoid using the same descriptions for each image. Do tell me if there's anything about each sample that you don't like and why. ie. "I like the font in this sample. However, I don't like the use of color because ____." Examples "We like the black & white color" "We like the curved words" "We like the simplicity in the head" Final Logo Logo SamplesWhat format would do you like to provide your logo samples?*Choose most applicable...I'll upload images of my logo samplesI'll provide links to my logo samplesLogo Samples UploadLogo #1*Max. file size: 50 MB.What do you like about Logo #1?*Logo #2*Max. file size: 50 MB.What do you like about Logo #2?*Logo #3*Max. file size: 50 MB.What do you like about Logo #3?*Logo #4*Max. file size: 50 MB.What do you like about Logo #4?*Logo #5*Max. file size: 50 MB.What do you like about Logo #5?*Which logo is your favorite?*Select most applicable...Logo 1Logo 2Logo 3Logo 4Logo 5Logo Sample LinksLogo Link #1*What do you like about Logo #1?*Logo Link #2*What do you like about Logo #2?*Logo Link #3*What do you like about Logo #3?*Logo Link #4*What do you like about Logo #4?*Logo Link #5*What do you like about Logo #5?*Which logo is your favorite?*Select most applicable...Logo 1Logo 2Logo 3Logo 4Logo 5 Additional Services Would you like me to send you a quote on any additional services?*PDF Document Design can include: services overview sheet for prospective clients, welcome packet for new clients, invoice design, proposal design, client questionnaire/worksheets, etc. PDF Document Design Business Card Design Letterhead Design Envelope Design Brochure Design Product Label Design Box Packaging Design Social Media Banner Design No thanks When would you like to start your project(s)?*Select most applicable...ASAP1 Month3 MonthsCompletion Date MM slash DD slash YYYY CommentsThis field is for validation purposes and should be left unchanged.
