Brand Clarity Quiz Brand Clarity Quiz URLThis field is for validation purposes and should be left unchanged.This field is hidden when viewing the formGeocoderReady to Distill Your Brand’s Essence?Gain clarity on who you truly are, align with your core values, and build a brand that inspires, connects, and endures.Name* First Name* Last Name* Email* Phone*Company Name*Company WebsiteIn one sentence, what does your company do?*What's your role in the company?*SelectCEOCFOCOOCIOCTOCMOMarketing DirectorPartner in the CompanyAssistantFriend of OwnerSomething ElseYour Role*Brand Core(Purpose, Vision, Core Values)Why does your brand exist—beyond making money?*What belief, frustration, or moment sparked its creation?*What change do you want to create in the world—and why does it matter?*If your customer were the hero, how does your brand guide their transformation?*Target AudienceDescribe your ideal client in one sentence.*What identity or lifestyle are they trying to step into?*What are their pain points and the hidden cost of them staying where they are?*How does your offering help your client get closer to their goals or desired lifestyle?*Untapped AudiencesAre there any overlooked audiences who may benefit from your brand and aren’t being targeted yet?*What beliefs, routines, or buying behaviors do you want to shift in your market?*What triggers make someone realize they need a solution like yours?*What customer behavior or pattern, if changed, would significantly grow your brand?*CompetitorsWhat top 3 alternatives (DIY, direct competitors) compete with you? (list websites if direct)*Why would someone choose a competitor—and what would you need to change to win them?*What overused claims in your industry do you intentionally avoid?*What non-industry brands influence your customer—and why?*Market TrendsWhat do you see about your customer that others don’t? What's your unique perspective?*What world or belief does your brand create that draws people in—even if they weren't looking?*What makes you the only, not just “better”?*If your brand disappeared, what would people miss?*Brand ExperienceCustomer Experience, Emotional Connection, TouchpointsHow does your brand stimulate the senses to create a memorable experience?*What one specific feeling should customers walk away with after interacting with your company?*What moment in your customer journey creates real emotional impact?*If your brand had no logo, what would your clients still remember?*Brand Voice & PersonalityDescribe your brand as a human (3 traits + 1 flaw).*What’s something your brand would never say or do?*What 3 words should customers use to describe your brand?*Write your “About” in 2 punchy, no-fluff sentences.*Brand Persona MatrixHow would you rate your brand in terms of luxury/exclusivity?*SelectNot at all luxurySlightly luxuryModerately luxuryVery luxuryExtremely luxuryHow would you rate your brand in terms of friendly/approachable?*SelectNot at all approachableSlightly approachableModerately approachableVery approachableExtremely approachableHow would you rate your brand in terms of modern/minimalist?*SelectNot at all modernSlightly modernModerately modernVery modernExtremely modernHow would you rate your brand in terms of innovative/unconventional?*SelectNot at all innovativeSlightly innovativeModerately innovativeVery innovativeExtremely innovativeBrand AttributesWhich of the following attributes best describe how your brand should feel to your audience? (Select all that apply. Think about how you want your audience to experience your brand—not just how it looks, but how it lives.)Confident Bold Assertive Professional Innovative Expert Approachable Friendly Playful Relatable Supportive Warm Elevated Luxurious Minimalist Elegant Polished Refined Disruptive Edgy Unconventional Independent Trend-setting Maverick How can we help?Check all service(s) that apply. Logo Design Brand Guidelines Brand Strategy Naming Packaging Business Card Letterhead Pitch Deck Brochure Email Signature eNewsletter Social Profile Web Design eCommerce Copywriting SEO Google Ads Brand CultureCulture, Team, Internal AlignmentWhat values or behaviors define your team culture?*What makes your company a meaningful place to work?*How do you equip your team to make on-brand decisions autonomously?*What would you want future team members to feel or believe?*This field is hidden when viewing the formGeocoderAddress Device TypeLanding pageFinal Step: Let’s Talk BudgetWe work with businesses of all sizes—from small local businesses to growing brands and established enterprises. To help us tailor our approach, let us know your budget range. No stress—this just gives us a starting point.Starting at Budget:*Maximum Budget:*Initial Scope*Which services are in your budget and need to start now?Later PhaseWhich services are nice to have, but not in your budget yet?
