Brand Strategy includes discovering what makes your company unique and how to position your growing business
for success in a crowded marketplace. Through a discovery process, I'll help you clarify your company's mission, core values
and brand voice. We'll also gain insight into the needs and goals of your audience to gain a competitive advantage.
The work we do together will be an invaluable asset to guide and focus your company's future marketing campaigns.
If needed, I can provide assistance with coming up with an appropriate and unique name for your company or product.
This involves thorough research on your industry, consumer perception, as well your business's unique
attributes to produce a list of names that are appealing and tailored to your audience.
Logo Identity Design
The logo identity design service starts with careful consideration of your company persona,
target audience, local market and competitors to shape a creative direction for your brand
identity. This pre-work sets the tone for your identifying mark.
From there, I'll craft Logo Design Concepts guided by the above data. We'll then
refine the logo until we have a polished design that you and your organization feel proud of.
Upon project finish, I'll email you a downloadable bundle including your logo files in all the formats
you'll need it. From websites to print collateral, you'll be covered.
Your brand guidelines will have clear instructions on how to use your logo in varied applications and formats.
It includes your logo usage guidelines, brand color palettes, color codes and typography for your company's future marketing collateral.
I recommend this to my clients who want to keep thier brand consistent in their future marketing/design projects.
Stationary Set Design
This service involves creating the additional stationary assets for your brand.
I'll design a custom business card and letterhead/envelope and can provide
recommendations on printers based on your specific requirements and print budget.
I'll provide a print-ready PDF file that you can upload/email to your selected printer.
Packaging design includes product packages, box packages or bottle designs.
I can assist with coming up with a creative way to present your product, while
also helping keep your print costs minimal with a simple, practical design.
This service includes the design of your print marketing collateral.
This may include brochures, menus, vehicle wraps, billboards and company signage.
All web design services start off with strategy to understand the needs and
behaviors of your users. We'll rely on analytics data, market search trends and competitor research
to gain insight.
This data drives the design decisions to follow to ensure that your company's website is both
relevant and in alignment with your audience. Deliverables include art-ready Photoshop files you
can easily hand off to your web developer.
Website Development includes taking your website design and turning that into a working website.
As both a designer and developer, I bring attention to detail to my projects to ensure a seamless design to
Your website build involves first defining all the features you'll need. I'll them implement a website
that you'll easily be able to maintain and update in the back-end, without coding knowledge.
I also ensure your website is optimized for speed to ensure a fast loading experience. I don't use
cookie-cutter templates with bloated features that can hinder your website speed performance.
My website builds are made from scratch and built for performance.
Deliverables include your very own custom themed website built on a Content Management System (WordPress).
As well as a training session with you/staff on how to update the content of your website in the back-end.
Content strategy can be added to your website design service to ensure your website's visuals and messaging
all fit cohesively to tell your brand's story and relate to your audience.
You'll work closely with my business partner and content-strategist who will collaborate with you to develop
on-brand messaging that speaks to your ideal client.
Deliverables include copy for your website project as well as the creation of your calls-to-action.
Whether you're developing an online store or a new web application, I help clients understand their audience
first to develop successful UI/UX designs. After thorough research into your audience, I'll collaborate with you
to design digital interfaces that're intuitive, user-friendly and attractive to your users.
This service includes the design and development of your digital storefront.
We'll start with research to address the needs of your users and gain insight into your competitive landscape.
The above will shape creative direction for your project. From the first landing experience to product checkout,
we'll work together to create a seamline online shopping experience for your customers.
SEO includes optimizing your website to bring in more traffic and convert website visitors into customers.
Deliverables include optimizing your website copy for search, keyword strategy and schema optimization.
As well as setting up google analytics on your website to track conversion metrics.
Photography styling includes editing your photographs so they are picture-perfect for your website.
I can assist you with finding the best photographer for your upcoming photo-shoot and
how to prepare so you have the best results possible.
After the photo-shoot, I can assist with photo color-correcting, photo touch-ups and making
sure your photography is both polished and in-line with your visual brand.
—Austin McKinnon, DeBarry One Apparel Co.
“Extremely fast turnaround with professional taste in design. In-depth questions which really helped portray what we were looking for as a business. We will definitely hire Michelle again.”
—Jim & Jeniffer Shrewsbury, The Sophisticated Hillbilly
The Sophisticated Hillbilly
“Thanks so much Michelle!! We just wanted to say you did an amazing job and gave us exactly what we envisioned!! We are loving the new logo!!”
—Rachel Greenlee, Rachel Greenlee Photography
“I've gotten so much amazing feedback from the logo you designed for me. It's seriously really awesome! I'll be recommending you to everyone who needs work done!”
—Lorisse Garcia, EDIGD
PCC, CPC, ELI-MP
“Simple and thorough process! Loved the questionnaire and online edit/approval process! Quick turnaround. Love my new logo!”
—Tim Kelly, PWT
“Thank you very much for the excellent work and speed of completion on my logo! I will definitely recommend you to others and use you in the future. It's been an absolute pleasure working with you!”
—Jannette Sepwa, Actress/Producer/Director
“Michelle is seriously one of the most creative people I know. She takes your ideas, and transforms them into these wonderfully thoughtful pieces of art. A true artist—one of my fav people, I trust to her with every project I come across!”
—Nancy Gordon, Director of FBPDA
Director of FBPDA
“The FBPDA Board really likes the logo Michelle designed for us and we’ve gotten a lot of great feedback about it. She really understood our vision.”
—Brett Markowitz, Tampa Rejuvenation
“Michelle’s ability to listen & create effective designs makes her unique. She is always on time & flexible, something that’s hard to come by.”
— Christy Moore, Moore Joy Coaching
Moore Joy Coaching
“Michelle made the vision of what I wanted come to life in my logo and I am very proud of the way it looks and feels.”